Colour & Culture

The heart of OPI is at North Hollywood where 17 buildings totaling nearly 200,000 square feet span across more than seven acres of land. The corporate offices, warehouses and Lacquer-filling factory are all located at this campus, which also includes the famous Geaorge’s Place dining room, a state-of-the-art teleconferencing room, marketing and advertising, a photography studio, research and development, Suzi’s colour-selection facility, et al.
OPI has always prided itself on its sense of family – and with more than 400 employees from 26 different countries around the world, the organization enjoys a rich global culture and has a low employee turnover rate. Investing in US$1 million in equipment annually, OPI fills 150,000 Nail Lacquer bottles per day in its facilities and stores approximately 8,500 pallets of materials in its warehouses.

OPI Nail Lacquers

OPI Mail Lacquers, in their patented signature glass bottles, have always been known for their unmatched richness of colour, wear and shine – and their clever and funny color names.
The company developed the first non-acid based primer called bondex and the Traditional Acrylic System was the first on the market to offer four colours of acrylic powders. OPI was also one of the first manufacturers in the nail industry to focus on and limit sales of products to beauty professionals only, and who realized the importance of education in both the sales and ues of the products.

Today, as the world leader in professional nail care, OPI holds more than 30 patents on the products it has developed and an incomparable reputation for excellence and innovation around the world.

While OPI today Is well known worldwide for its Nail Lacquer, it has built its foundation on professional products such as Absolute liquid & Powder Technology, Absolute FX, Clarite Odor & Tack-Free Acryllic System, MicroWrap Future Fiber Nail Wrap System, MicroBond Gels and Swiss Clean Professional Salon Sanitation. It features a full range of professional pampering products including Avoplex Moisture Replenishing System, Avojuice Skin Quenchers, Manicure by OPI, a facial-quality skincare system for hands, and spa-quality Pedicure by OPI.

Behind OPI’s exceptional product development is a team of full-time chemists in the on-site OPI Research & Development department responsible for ongoing new product development and quality control. George and suzi still meet with nail professionals and distributors to listen to, and answer, their needs with the latest professional product innovations.

Every women who has painted her nails and toenails understands the magic that Nail Lacquer can bring. It changes your look and outlook; it can turn clothing into fashion; and it can make you feel even more beautiful about who you are. Far more than just a little bottle filled with big colour, each bottle of OPI Nail Lacquer has come to represent a promise of excellence, of excitement and of extraordinary, timeless style.

OPI sells approximately 36 million bottles of Nail Lacquer and nail treatments each year and they are available in more than 100 countries worldwide.

Source : Astelier Beaute, 01 Jun 2009